“Choices equal freedom and success to me is freedom.”
“Before Amazon, I was running an AdWords agency, which means I was helping small businesses with their advertising online.
I wasn’t as sceptical as most people, but that’s because I had friends that had already gone into it and had some success. There have been highs and lows getting to grips with the actual business, because just when you think you know everything you need to know, you realise you are not quite there yet, but it’s been fun and it’s been positive.
The benefits for me, well I think time freedom is a big part of it, obviously there is the financial benefit as well and everyone talks about it as a lifestyle business, but for me it’s not necessarily lifestyle, it’s the choices it gives you.
Choices equal freedom, and success to me is freedom, being able to do what I want to do, when I want to do it, so that’s my ‘why’ – the freedom.”