Walmart México and Canada Marketplace
Walmart Marketplace México
Walmart's first store outside the United States opened in Mexico in 1991 - a Sam's Club in Mexico City. In 1997, Walmart acquired a majority position in Cifra, and in 2000 the name changed to Walmart de México. Walmart Mexico is also a publicly traded company on the Mexican Stock Market known as Walmex.
Walmart México is the country’s largest retailer with more stores per capita than the U.S. and nearly 27 million monthly unique visitors to its Walmart.com.mx marketplace. Approximately 45% of digital buyers in Mexico make purchases cross-border. The Marketplace is open to U.S. and China sellers who have demonstrated selling excellence on Walmart’s U.S. Marketplace.
Therefore, expanding to Walmart Mexico is no less than a fantastic opportunity for Walmart US 3P Sellers.
Benefits of selling on marketplace walmart.com.mx
- Additional physical channels. The México Marketplace is also home to more than 1,100 in-store kiosks to promote findability in multiple channels.
- Diversified payment options. Because 17% of Mexican consumers prefer to pay in cash, Walmart México offers pay in store options.
- Spanish language customer service. Walmart México handles customer support in Spanish on the seller’s behalf via email, chat or phone.
- Cross-platform listings. List once, sell on two sites, including Walmart.com.mx and bodegaaurrera.com.mx, Walmart’s discount store chain.
Are you qualified to sell on Walmart.com.mx? Check this out:
You should:
- Already a Walmart US Marketplace Account in Good Standing.
- Have a compelling Product Catalog in Spanish.
- Ability to ship delivery duty paid (DDP)
- An Payoneer account for payment
- Also, have a “Return Center” in Mexico or you can use Walmart Affiliate via Estafeta Return offering is available to sellers).
Application:
Submit the online application for Walmart Mexico marketplace Account Creation: https://walmartmarketplace.com.mx/
If you’re not yet selling on Walmart U.S. Marketplace, contact our advisor to help you complete the US Walmart application.
To apply and learn more about the WFS program visit Walmart's WFS portal.
Walmart Marketplace Canada
Walmart Canada’s top customer segments include Millennials (41%), families with kids (55%) and the affluent, which includes those with medium-high income (54%) and higher education (83%). In 2021, Canadian consumers spent 60% of their disposable income on US goods and services, particularly in the home office, tools, health and exercise, personal care, special needs, entertainment, toys, and electronics categories.
To sell on Walmart.ca, vendors must meet certain requirements, including:
- An established company(Over a year is a PLUS)
- E-commerce Selling Experience（Provide an experienced sales website as a reference）
- Competitive products
- An active Payoneer account for payment
- Dropship Ability
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