How to sell on Etsy.com

As per Etsy’s 2021 results, it is connected with 7.5 million active sellers and more than 96 million active buyers. It has more than 60 million products listed on its website. The revenue of Etsy for Q3 Revenue and GMS in 2020 is 146% and 136% respectively. Q2 active buyers were 60.27 million, up by 51% y-o-y from 42.74 million.

What can be sold

Etsy is a unique marketplace that allows the sale of handmade products designed by you, vintage items and craft supplies that include tools, ingredients, or materials.

What cannot be sold

Even if you meet all the marketplace terms and criteria, there are specific categories of prohibited products and services that are not allowed on Etsy.

Aspiring Etsy sellers must know (based on Q3 2021)

Total Active Etsy sellers >> 7.5 million
Total Active Etsy Buyers >> 96 million
Repeat Buyers at Etsy >> 60%
Female Etsy sellers >> 87% ( as per 2019)
The median age of Etsy sellers >> 39 years
No. of products listed >> 65+ million
The annual gross merchandise sales >> $3.1 billion (2018)
Share of direct and organic traffic >> 71.24%
Percentage of Mobile visitor traffic >> 66%

1. Why should you be selling on Etsy?

Earlier, artisans used to sell their products at fairs, open markets, and on consignment. While the internet opened ways to achieve buyers even in their neighborhood, the professionals didn’t feel the need to set up their particular website.

2. Huge audience:

As already mentioned, Etsy has an exceptional 33+ million active community, and among them, 40% are repeat buyers. It is a testimony to the customer’s love towards Etsy. These are great metrics that compel merchants to open their Etsy store and start selling as soon as possible.

3. Own Shipping Policies:

Etsy sellers are in charge of their listings. It allows sellers to devise shipping, return, and exchange-related policies. Since the majority of the sellers are part-time, therefore, they can’t offer competitive shipping or refund policies like the e-commerce behemoths, and Etsy completely understands it. It lets them decide their policies.

Etsy’s Free shipping guarantee on orders enables an Increase in Sales and motivates shoppers to shop in bulk while they collect festive items during these months. Shoppers actually love to see these magical words “Free Shipping” and do not want to spend a hefty amount to bring the products home.

How to Sell on Etsy: Apply & Open your shop

Step 1: Get Started

Create an account and read all the policies to ensure that offering products on Etsy is ideal for you and your business.How to sell on Etsy

When you have an Etsy account, make your open profile and bio.

You can either register by providing an email address, username password or directly sign up using your google or facebook account.

Step 2: After Creating Profile Create Your Store

Click the “Sell on Etsy” at the upper right side of the page or “Open a shop.” Once you do this. You’re redirected to your shop page wherein you’re required to enter information

In the Shop Preference option, enter your shop language, country, currency, and your category.

In Name your Shop option, Pick your Shop Name.

Make your First posting. It can be for a real thing or a computerized record.

In the Stock your Shop section, you’re required to enter the inventory, it has additional fields such as Title, About this listing (Description, Category, Price, Quantity. After that, enter all the highly searched terms that increase your item’s visibility, you can add: Up to 13 tags and Up to 13 ingredients

Furthermore, you need to enter the Shipping details for the product which requires you to enter: Shipping Costs, Origin Zip Code, Processing Time, Where I’ll Ship, Shipping Services, Free Shipping

In the “How you’ll get paid” section, enter your bank details to get paid. Include your billing info. You may need to enter your credit or platinum card, PayPal details, as well as bank points of interest.

In the Set-up billing section, enter the credit card details for listing fee-related deductions.

Step 3: After Creating Your Shop Utilize the sections of the shop

Include your shop policies.

Update your shop’s “About” section.

Utilize Shop Segments to sort out your products so that the purchasers can discover their way to your shop.

Step 4: Next Step is Advertising, Branding, and Advancement of the Shop

There are different types of fees applied when you sell on Etsy. These are the following:

• Listing Fees

$0.20 Listing fee. To make a listing online on the Etsy website or on the Etsy app costs $0.20. Listings are active for four months, or until they sell. Shipping Label or Delivery Fees

• Transaction Fees

6.5 % Transaction fee, 3% + $0.25 payment processing fee When you sell an item, there's a small commission and standard payment processing fee.

• Ads Fee

15% Offsite, Etsy pays to advertise your items across the web through Offsite Ads. You only pay a fee when you make a sale from one of those ads.

Thinking of Selling Now or Later

Get your free valuation and marketplace readiness assessment.