Sell on Kaufland.com
Kaufland was founded in 1968. It is a supermarket chain with more than 1,300 physical shops in Europe and an online marketplace.
With as many as 32 million unique visitors and 7000 active sellers on a monthly basis, Kaufland is Germany’s second largest marketplace. The e-commerce branch operates under the banner of Kaufland.de and has a gross merchandise value of over one billion.
32 million
visitors per month on Kaufland.de
5000+
product categories
Single sign up
for all Kaufland marketplaces
List your offers simultaneously on up to three marketplaces: Kaufland.de, Kaufland.cz (from 2023) and Kaufland.sk (from 2023).
Germany is the world’s third largest exporter, has the largest economy in Europe and is one of Europe’s largest e-commerce markets. Comparing the German e-commerce market to that of the Netherlands, it is as much as five times larger.
Germany has around 85 million inhabitants, about three-quarters of whom live in the border region of North Rhine-Westphalia. So there are a huge number of new potential customers to reach through the Kaufland platform.
Kaufland is an established name in Germany. It experienced exponential growth the moment it took over marketplace Real.de. Anno 2022, this growth is still continuing. Kaufland is part of Schwarz Group and is among the largest retailers in Europe.
This gives you as an entrepreneur endless opportunities to use the brand awareness of Kaufland marketplace, expand your sales market abroad and increase your turnover. Selling on Kaufland in Germany means an enormous boost for your business.
Kaufland.de
your marketplace
Kaufland.de
your marketplace
Kaufland.de
your marketplace
Why Sell With Kaufland Global Marketplace?
Reach Millions of Customer
- 30 milion visitors/month on kauflandde alone.
- High brand awareness with 1450 kaufland stores in countries.
- Country specific sales channels.
Further Services For More Growth
- Multi channel marketing channels (SEO , SEA, price comparison, social media, customer brochures) for your offers.
- Payment processing with relevant payment optiions for all countries
- Handling first-level support
Simple and Straightforward Selling
- Registration grants access to multiple marketplaces
- Rest API, CSV or manually easy creation via GTIN
- Over 70 connected software interfaces
Partnership and Collaboration
- Personal seller support in multiple languages
- Option for individual performance controlling
- Supportive marketplace services for you
Requirements for sellers
Any business interested in selling on Kaufland.de may do so, as it is not exclusive platform. The only requirement for sellers is to meet a few simple standards. However, keep in mind that the marketplace is only available in Germany now, but the expansion plans are firmly underway. The following is a list of requirements for sellers:
• Registration grants access to multiple marketplaces.
• Providing customer service communication in German.
• Supplying product content in German.
• Being able to ship products to Germany and handle returns.
• Offering products with an official EAN code (GTIN).
• Being registered through VAT OSS or VAT in Germany.
Registration procedure
After deciding on Kaufland.de and confirming that you match the platform’s seller standards, you can begin selling on the site. Prior to that, Kaufland.de has to approve you as a seller and confirm you meet the requirements. Learn more about the registration procedure.
• First, visit www.kaufland.de/becomeaseller to register as a seller. You will be asked to provide specific documents throughout the registration process, such as a company representative’s ID card, a business registration details, and proof of beneficial ownership. Depending on your business category, you might need to provide additional information.
• Kaufland.de must authenticate your seller account before you may become a fully functional seller. If you correctly filled out the registration form, the procedure should run smoothly and take between one and three business days.
The cost of selling on Kaufland marketplace
Selling on Kaufland marketplace is not free. The marketplace operates with a fixed monthly fee of 39.95 euros. Do you sell products on the platform? Then you pay a commission on top of your product. Kaufland charges a commission of around 6.5 to 12.5% of the selling price. How high the commission percentage actually is depends on the product category in which you sell your products.
Belong to the first sellers to start on Kaufland.cz and Kaufland.sk and profit from early-bird offers!
0€
Monthly Basic Fee**
0%
Commissions**
1,200€
Sponsored Product Ads credit**
Need help with selling on kaufland.com? We are here to help!
Why Sell With Kaufland Global Marketplace?
Reach Millions of Customer
- 30 milion visitors/month on kaufland.de alone.
- High brand awareness with 1450 kaufland stores in countries.
- Country specific sales channels.
Partnership and Collaboration
- Personal seller support in multiple languages
- Option for individual performance controlling
- Handling first-level support
Simple and Straightforward Selling
- Registration grants access to multiple marketplaces
- Rest API, CSV or manually easy creation via GTIN
- Over 70 connected software interfaces
Further Services For More Growth
- Multi channel marketing channels (SEO , SEA, price comparison, social media, customer brochures) for your offers.
- Payment processing with relevant payment optiions for all countries
- Supportive marketplace services for you
Thinking of Selling Now or Later?
Get your free valuation and marketplace readiness assessment.
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