Seller Success

Sell on

Kaufland was founded in 1968. It is a supermarket chain with more than 1,300 physical shops in Europe and an online marketplace.

With as many as 32 million unique visitors and 7000 active sellers on a monthly basis, Kaufland is Germany’s second largest marketplace. The e-commerce branch operates under the banner of and has a gross merchandise value of over one billion.

32 million

visitors per month on


product categories

Single sign up

for all Kaufland marketplaces

List your offers simultaneously on up to three marketplaces:, (from 2023) and (from 2023).

Germany is the world’s third largest exporter, has the largest economy in Europe and is one of Europe’s largest e-commerce markets. Comparing the German e-commerce market to that of the Netherlands, it is as much as five times larger.

Germany has around 85 million inhabitants, about three-quarters of whom live in the border region of North Rhine-Westphalia. So there are a huge number of new potential customers to reach through the Kaufland platform.

Kaufland is an established name in Germany. It experienced exponential growth the moment it took over marketplace Anno 2022, this growth is still continuing. Kaufland is part of Schwarz Group and is among the largest retailers in Europe.

This gives you as an entrepreneur endless opportunities to use the brand awareness of Kaufland marketplace, expand your sales market abroad and increase your turnover. Selling on Kaufland in Germany means an enormous boost for your business.

your marketplace

your marketplace

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Why Sell With Kaufland Global Marketplace?

Reach Millions of Customer

Further Services For More Growth

Simple and Straightforward Selling

Partnership and Collaboration

Requirements for sellers

Any business interested in selling on may do so, as it is not exclusive platform. The only requirement for sellers is to meet a few simple standards. However, keep in mind that the marketplace is only available in Germany now, but the expansion plans are firmly underway. The following is a list of requirements for sellers:

• Registration grants access to multiple marketplaces.

• Providing customer service communication in German.

• Supplying product content in German.

• Being able to ship products to Germany and handle returns.

• Offering products with an official EAN code (GTIN).

• Being registered through VAT OSS or VAT in Germany.

Registration procedure

After deciding on and confirming that you match the platform’s seller standards, you can begin selling on the site. Prior to that, has to approve you as a seller and confirm you meet the requirements. Learn more about the registration procedure.

• First, visit to register as a seller. You will be asked to provide specific documents throughout the registration process, such as a company representative’s ID card, a business registration details, and proof of beneficial ownership. Depending on your business category, you might need to provide additional information.

• must authenticate your seller account before you may become a fully functional seller. If you correctly filled out the registration form, the procedure should run smoothly and take between one and three business days.

The cost of selling on Kaufland marketplace

Selling on Kaufland marketplace is not free. The marketplace operates with a fixed monthly fee of 39.95 euros. Do you sell products on the platform? Then you pay a commission on top of your product. Kaufland charges a commission of around 6.5 to 12.5% of the selling price. How high the commission percentage actually is depends on the product category in which you sell your products.

Belong to the first sellers to start on and and profit from early-bird offers!


Monthly Basic Fee**




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Why Sell With Kaufland Global Marketplace?

Reach Millions of Customer

Partnership and Collaboration

Simple and Straightforward Selling

Further Services For More Growth

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