Germany is the largest economy in Europe with a population of 80 million and a GDP per capita of nearly $50,000.
Europe's largest online electronics market, 83% of consumers will decide whether to buy based on the seller's logistics evaluation. Germans have high requirements for quality and are willing to pay for it. The profit margin is much higher than that of the US and UK markets . Amazon, Otto and Zalando dominate the German e-tailing industry. Together, these three companies accounted for 44% of the total sales of the top 100 e-commerce companies in Germany.
Founded in Germany in 1949, OTTO Group has become a globally retail and service group with approximately 50,000 employees and operations in more than 30 countries in Europe, North and South America, and Asia. Its business activities are organized into three main segments: multi-channel retailing, financial services and retail-related multi-services.
Why sell on OTTO?
- Germany’s #1 online shop for Home & Living, the largest local e-commerce platform, the second largest B2C retailer in the world after Amazon
- Over 11.5 Million active customers across Germany
- High purchase frequency
How do you sell on OTTO?
Pre-requisites:
You have a business in Germany with a German legal form and a German tax ID (small businesses are excluded according to § 19 UStG (German Value Added Tax Act))
Pre-requisites:
You have a business in Germany with a German legal form and a German tax ID (small businesses are excluded according to § 19 UStG (German Value Added Tax Act))
- You present yourself as the retailer to end customers
- You offer customer service in German
- You dispatch from a German warehouse
- You offer products at a single VAT rate of 19%
How OTTO Market works
Requirements
- Sell products with a uniform VAT of 19%
- Shipments to end customer and returns through a German warehouse
- Customer service in German
Sell Onboarding Process :
The onboarding
Sell Onboarding Process :
Fee & Commision
The monthly basic fee is € 39.90 regardless of the number of products you offer. please check Available Product Categories and Commissions:
Electronics & Media
Product Group
Commission*
Office Supplies & Stationery
10%
Electronics
7%​
Home Appliances
8%​
Media
12%​
Software
12%​
Tech Accessories
12%​
Furniture & Living
Product Group
Commission*
Kitchen & Household Goods
14%
Lamps & Lighting
14%
Furniture
14%
Home Décor & Accessories
14%
Home Textiles
14%
Fashion & Lifestyle
Product Group
Commission*
Accessories
15%
Beauty
14%
Textiles
15%
Luggage & Bags
15%
Jewellery
18%
Footwear
15%
Watches
14%
Garden & DIY
Product Group
Commission*
DIY Store
12%
Garden
12%
Pet Supplies
15%
Sports & Leisure
Product Group
Commission*
Baby Accessories
15%
Craft
10%
Erotic
15%
Musical Instruments
10%
Toys
14%
Sports Equipment & Outdoor
15%
Bicycles & Bicycle Equipment
15%
Health
Product Group
Commission*
Health
15%
Seller Success has helped hundreds of sellers to sell on otto.de. If you also want to be an OTTO seller, please contact us.
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