Seller Success is one of the largest e-commerce platforms in the Netherlands and Belgium, with an extensive fulfillment network in the Netherlands. offers general merchandising products in categories such as music, film, electronics, toys, jewelry, watches, baby products, gardening, and DIY.

Since 2011, has also opened its webshop for retailers to sell and effectively became a platform. Since the introduction of "Selling via", more than 30,000 retailers have already sold via

Opening your store at the largest platform in Belgium and the Netherlands gives you direct access to 11 million customers.

The eCommerce market of the Netherlands reached 29 billion euros in 2021 with an average annual growth rate of 15% from 2015 to 2021. The yearly revenue of has reached 5.5 billion. The average annual growth rate in the past three years is 25.25%. The monthly visits reached over 80 million, ranking 8th in all types of websites in the Netherlands, and ranking 1st in e-commerce platforms. As of Q3 2021, BOL has more than 12.8 million active users in the Netherlands and Belgium.

Top-Selling Categories:

Book, Media, Computer&Electronic, Toys, Baby Products, Health&Care, Outdoor, Office Supplies, Beverage, Home Goods, Automotive.


Selling in Bol does not require store fees and monthly fees Different categories have different commissions.

Onboarding Requirement:

• Your entity must be registered with the KvK or Belgian Trade Register

• Products must fit within the existing product assortment on

• Must deliver within 1 - 8 days

How to become a seller?


On the first day of each month, you will receive your Sales Invoice in your sales account; this is the invoice for the previous month. The outstanding amount will be paid to you on the next working day after you have received this invoice. Depending on the processing time by the bank, it can take up to three days for the payment to appear in your account.


1. Send via With the service Send via you can ship your orders worry-free at attractive rates - as long as you ship from the Netherlands.

2. Parcel stamps via With this service, you can purchase affordable shipping stamps for shipments via DPD and Bpost.

3. Send via your own shipping method: With 'Other shipping method' you do not buy your postage stamps via, but arrange the shipping yourself elsewhere.

Thinking of Selling Now or Later

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