Seller Success

Walmart US Marketplace

How to sell on WALMART.COM.

Walmart Marketplace isn’t a brand-new eCommerce platform. It has existed since 2009. However, it did not have the same level of popularity as Amazon, eBay, and other sites. Walmart has made some significant strategic acquisitions and altered its eCommerce policy in recent years, all of which appear to be putting pressure on Amazon’s share of the online retail market. And it appears that their efforts are paying off, as sales increased by 40 percent in 2019.

Reasons Why You Should Sell on Walmart Marketplace:

1. No Subscription Fee

One of the most significant advantages of selling on Walmart Marketplace is that there is no subscription or monthly fee. Unlike Amazon and other marketplaces charge sellers a monthly or annual listing fee

2. Walmart Currently Has Less Competition Than Amazon

Amazon has over 8 million sellers all over the world. When a customer logs on to shop, there is a lot of competition for their attention. But it’s a different story with Walmart.

Walmart is a mere speck in comparison to Amazon. The number of sellers on the newer marketplace recently surpassed 50,000. Because there are fewer sellers, there is a lot more freedom to sell on without having to devote a lot of strategies or ad spend to dealing with competition.

Walmart Marketplace sellers are profitable.

According to Jungle Scout, 73% of existing Walmart sellers have profit margins above 20%, and more than half of small-to-midsize sellers earn more than $100,000 in annual revenue.

Walmart Fulfillment Services (WFS)

Walmart Fulfillment Services (WFS) offers end-to-end fulfillment services for Walmart Marketplace sellers. With one of the world’s largest supply chains, we’re uniquely positioned to provide the scale, quality, cost, and efficiency you need to grow a successful business on

How WFS works

1. Join Walmart Marketplace to access WFS and set up your products

2. Ship your inventory to a WFS facility

3. We store, pick, pack, and ship your orders

To apply and learn more about the WFS program visit Walmart's WFS portal.

3 different Selling modes:

1. Third Party Seller(3P)

When you sell as a 3P vendor, you own the product, listing, and brand, and use Walmart as your channel. When shoppers view your listings, they see that the item is from you. You’re in charge of optimizing your listing, setting your price, taking and fulfilling orders.

Fees: 15% Referral fee


2. Dropship vendor (DSV):

When you sell as a DSV on Walmart, you sell under Walmart’s name and listing rules, at wholesale prices, but not in bulk. Walmart will send you the orders to fulfill as they come in, so you would send items as they’re needed.

Learn more about DSV standards and requirements:

3. First-party

When you sell 1P, you sell in bulk to Walmart at wholesale prices. When someone purchases one of your items, they see Walmart listed as the seller, and Walmart takes care of listing optimization, advertising, pricing, and other marketplace aspects. You are only responsible for supplying the product.

Already a Walmart seller? Or interested in selling on We can help you to get sales strategies or become a Walmart seller

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